So you’ve decided that before pouring money into repairs and upgrades to help your house sell on the standard home-buyer market, you are going to approach some cash buyers and see what kind of offers come in. What should you be prepared to tell a cash buyer in your first phone contact?
- Your name and contact information – surprisingly people do forget to tell someone how to reach them in their message! Give the phone number you want to use to talk to them, and don’t automatically route them through your work number if you want more privacy.
- What, specifically, do you hope the cash buyer will ultimately do for you? Do you want to just sell the house for cash and be done with it; or are you asking for help to fix it while you stay involved with the sale to a consumer? Or do you need information about all your options? Remember, they don’t know exactly what you have in mind or if it’s a match for what they do.
- How soon do you want to close? Do you want to finish this within a week or two, or do you have more time?
- The location of the house, starting with the address, of course. It can also be helpful to mention the nearest major cross-street and business or shopping district. It gives the cash buyer a mental head-start to know the property is just west of a major thoroughfare and a half-mile from a popular shopping district.
- The general house description – bedrooms, square footage, etc. – and when the house was built. The standard description includes the size of the lot, number of bedrooms and baths and if there are extras such as a basement. The cash buyer will see the details for themselves when they visit, so you don’t need to spend time on an exhaustive description.
- A short mention of the property condition, without elaboration, is all that is necessary. Remember that the cash buyer is a professional who will make his/her own on-site assessment. You could say simply that “everything works but it’s old” or a quick heads-up that “there are sagging ceilings and a sinkhole in the backyard”.
- Let the cash buyer know when and how they can visit the property to perform their own inspection. Is there a lock box so they can do it on their own, or do you need to meet them there? Have alternate meeting times ready so you can schedule on the first phone call and save time on call-backs.
Some cash buyers may want to do a detailed question-and-answer on the phone; others just want the property address and your phone number. Be prepared when you first make contact, and you can save time by avoiding having to call again with more information.
Question or Prompt for Response – open ended, relevant
So you’re going to make your first call to a cash buyer – what information should you have ready?
Call to Action
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